In celebration of Asian American Native Hawaiian Pacific Islander Heritage Month, the Asian American Advertising Federation (3AF) announced today the 3AF 2026 Impact 50, recognizing 50 national brands making meaningful investments in the Asian American consumer segment through authentic engagement, marketing/advertising, experiential programs, strategic innovation, and sustained commitment. The alphabetical list recognizes Fortune 500 and Fortune Global 500 companies for their efforts in 2025. The 3AF will unveil the list at 3AF’s Asian Marketing Summit on May 13.
3AF President Cheryl Lee said, “As brands navigate an increasingly multicultural marketplace, the 3AF 2026 Impact 50 stands out as leaders in building authentic, lasting relationships with the Asian American community. Their work demonstrates that meaningful investment is not only impactful, it is essential to the future of business.”
Criteria for the 3AF 2026 Impact 50 included:
- Demonstrated 2025 marketing activity targeting Asian American audiences through advertising, media investment, influencer partnerships, community engagement, experiential efforts, or integrated campaigns
- Cultural intelligence and authenticity
- Strategic execution and visibility
- Evidence of meaningful commitment beyond a single moment
The 3AF Impact 50 list was compiled by experts, many who have more than 35 years of experience in the Asian advertising and marketing industry. Nominations from a select group of long-time industry practitioners outside of 3AF also ensured the data collection process captured the full landscape of 2025 activity.
The 3AF 2026 Impact 50 (in alphabetical order) are:
Acura
Alaska Airlines
Bounty
Brown-Forman
Cadillac
Chase
Citibank
Coca-Cola
Disney
East West Bank
Genesis Motor America
Gilead
Head & Shoulders
Honda
Hulu
Humana
Hyundai
Instagram
Johnnie Walker
Kia America, Inc
Kraft Heinz
Lexus
Lionsgate
LVMH
Martell
MassMutual
Maybelline
McDonald’s
MGM Resorts
Murad
National Football League
Nationwide Mutual Insurance
Netflix
New York Life
Nissan
Northwestern Mutual
Olay
Old Spice
Paramount
Prime Video
Princess Cruises
Secret
Suntory
Tide
TikTok
Toyota
United Healthcare
Walmart
Warner Bros
YouTube
The full list of the 3AF Impact 50 is available at: https://www.3af.org/3af-2026-impact-advertisers/. To register for the 3AF’s May Summit, visit: https://www.3af.org/2026-may-summit/.
About 3AF
3AF is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies, and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. More information about the 3AF is available at www.3af.org.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260501069550/en/
Media gallery
