72 West Motors & RVs’ VIP Care Program to Support RV Owners Beyond the Sale

72 West Motors & RVs Introduces Ongoing Maintenance Program Designed to Keep Campers Road-Ready

Fredericktown, United States – May 4, 2026 / 72 West Motors & RVs /

Fredericktown, Missouri, April 19, 2026 — 72 West Motors & RVs, a family-owned RV dealer in Missouri, announced the launch of its VIP Care Program in February, a structured, dealership-provided maintenance and ownership support initiative designed to keep customers connected to the dealership long after they drive off the lot. Since its launch, the program has also generated a strong response from customers, reflecting growing interest in ongoing service support and long-term ownership care.

2025 Forest River RV Cherokee Grey Wolf 25RRT-interior

The Program Redefines What RV Ownership Support Looks Like

The RV industry has long been criticized for a “sell and forget” approach, where dealers focus heavily on closing a sale but provide minimal structured support once the transaction is complete. The 72 West VIP Care Program directly addresses this gap by offering customers access to routine maintenance services, scheduled check-ins, and dealership support as part of an ongoing ownership experience: not a one-time transaction.

The program, which was announced in February 2026, formalizes a commitment that owner Gerry Stephens says has always been at the core of how 72 West Motors & RVs operates.

What the VIP Care Program Includes

The VIP Care Program is structured to cover the key service touchpoints that RV owners encounter throughout a typical ownership cycle. Customers enrolled in the program gain access to:

Routine dealership-provided maintenance services, including inspections and seasonal preparation
Winterization service performed by trained technicians at the Fredericktown facility
Scheduled RV parts and service appointments through the on-site repair and maintenance department
Priority scheduling for service visits, reducing wait times during peak seasons
Ongoing access to parts and accessories through the dealership’s fully stocked parts department
Direct communication with dealership staff for ownership questions, warranty guidance, and general RV support

Support for Buyers Across Different RV Ownership Needs

The program is open to customers who purchase travel trailers, fifth wheels, toy haulers, and other units from the dealership’s inventory, which spans brands including Forest River Cherokee, Surveyor, Coachmen, Flagstaff, Jayco, Sabre, and Wildcat.

“At my dealership, I want people to know we’re about more than just selling a camper, waving goodbye, and wishing them ‘good luck’ as they drive off the lot—without caring whether we see them again or not,” said Gerry Stephens. “Our VIP Care Program is our way of showing customers that we’re with them for the long haul. It’s intended to give them confidence in their purchase by offering routine, dealership-provided maintenance services that support their ownership experience.”

The announcement reflects a deliberate strategy to build long-term customer relationships in a region where many RV buyers have limited access to quality RV parts and service facilities. The dealership serves buyers from across Southeast Missouri, including Madison, Iron, St. Francois, and Ste. Genevieve counties.

Beyond maintenance, the program is also expected to support customers who take advantage of RV rentals through 72 West Motors & RVs’ rental inventory, ensuring that both buyers and renters receive consistent, high-quality service experiences from the same team.

Stephens emphasized that the VIP Care Program is not an add-on fee or upsell product, but rather a reflection of how the dealership intends to operate going forward. By building a defined support structure into the ownership experience, 72 West Motors & RVs aims to reduce the anxiety that often accompanies a first RV purchase – particularly for buyers who are new to camping or who are upgrading from a smaller unit to a larger travel trailer or fifth wheel.

The dealership’s service department operates Monday through Friday from 8:00 a.m. to 5:00 p.m. and Saturday from 8:00 a.m. to 12:00 p.m. Customers interested in scheduling a service appointment or learning more about enrolling in the VIP Care Program can contact the dealership directly by phone or through the online contact form.

2025 Forest River RV Cherokee Grey Wolf 25RRT-exterior

About 72 West Motors & RVs

72 West Motors & RVs is a family-owned dealership based in Fredericktown, Missouri, serving customers across Southeast Missouri and nearby communities. In addition to RV sales, the dealership offers rentals, parts, accessories, and on-site repair and maintenance services to support customers throughout ownership. Its stated approach is to make the buying and ownership experience more straightforward, approachable, and supported from the first visit onward.