Starbar®, a longstanding leader in insect control solutions and part of the Central Garden & Pet Company portfolio, announced the launch of its new rebrand today, marking the next evolution of a product line trusted by farmers, ranchers, and agricultural professionals for generations.
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The refreshed Starbar brand reflects a continued commitment to delivering dependable, effective insect control solutions while introducing a modern look and expanding product offerings to meet the needs of today’s customers—both in rural environments and now, at home.
The refreshed Starbar brand reflects a continued commitment to delivering dependable, effective insect control solutions while introducing a modern look and expanding product offerings to meet the needs of today’s customers—both in rural environments and now, at home.
Built on a legacy of proven performance, Starbar maintains its strong focus on the rural market. Customers can expect the same hardworking products they trust, now presented in bold new packaging that began rolling out across the full product line on May 1.
“As we introduce the new face of Starbar, our priority remains clear—meeting the needs of the customers who have trusted us for decades,” said Nate Brown, Director of Marketing, Agricultural Products at Central Garden & Pet. “We’re proud to honor our rural heritage while positioning the brand for future growth and innovation across markets.”
As part of the launch, Starbar is building on its portfolio with new product offerings for the backyard and home. One such product being introduced is Starbar® EZ Outdoor Fogger, a backyard fogger that covers 8,750 square feet and delivers long-lasting protection against mosquitoes, ants, wasps, flies, and 15 other labeled pests.
“We’re taking our line of hardworking insect control and creating easy-to-use applications to help consumers control pests in their backyard,” said Brown.
In addition to new products, Starbar is enhancing accessibility through expanded distribution channels and offering convenient bundled offerings through ecommerce. Consumers will soon find Starbar products online via Amazon and Chewy, with retail availability to follow.
Looking ahead, Starbar is positioned for continued innovation, with a focus on developing new products that serve both agricultural professionals and homeowners alike.
“The future of Starbar is about growth without compromise,” added Brown. “We will continue to deliver the peak performance our customers expect while expanding solutions for wherever insect control is needed—from the ranch to the backyard.”
For more information, visit starbarproducts.com or follow Starbar on Facebook, X and YouTube.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the company’s purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, the company has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture that incorporates sustainability. Central is headquartered in Walnut Creek, California, and employs more than 6,000 people, primarily across North America. Visit http://www.central.com to learn more.
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