On May 19, the Association of National Advertisers (ANA) announced the winners of the 2026 REGGIE Brand Catalyst Awards, honoring the teams and work that fuel brand marketing success. Spanning categories including Best Creative Effectiveness, Experiential Campaigns, Best Long-Term Brand Building Programs, AI-Powered Creativity, and more. The awards were presented during the 2026 ANA Brand Masters | ICONS Conference in Los Angeles.

The REGGIE Brand Catalyst Awards recognized 85 winners across 29 categories. Selected by a jury of industry experts, the winning campaigns represent best-in-class marketing that not only builds brand equity but also drives measurable enterprise value.

The Best in Show honor went to “Sensory Overload” for Haleon/Sensodyne, created by Publicis LeOne.

Sensodyne’s Sensory Inclusion Initiative featured the documentary “Sensory Overload” to spark cultural awareness and drive systemic change in dental care — educating professionals, empowering patients, and redefining sensitivity as both a brand purpose and a catalyst for inclusive oral health. Sensodyne championed sensory-inclusive care by engaging with nearly 13 million sensory-sensitive individuals and driving a 47 percent lift in unaided brand awareness.

Grand Jury members praised the campaign, with one judge calling it “a masterclass in how to take on a topic or issue that is being overlooked and transformed into a powerful movement for the community it sought to help.” Another judge added, “Their approach was a powerful way to bridge insight to brand to societal needs to business.”

Additional major wins included:

State Farm topped brand wins with five awards.
Infinity Marketing Team led agency wins with six awards for work with State Farm, Archer Aviation, and HP.
Agencies VML and Highdive each earned four awards.
Nestlé, The Hershey Company, Kraft Heinz, and eos Products tied with three awards each.
Lenovo, eos Products, and Tanishq USA earned the most Gold awards among brands, with two each.

The awards followed a rigorous two-round judging process. The Main Round was evaluated by 300 agency and client-side leaders, who selected Gold, Silver, and Bronze winners. A Grand Jury of C-suite industry leaders selected winners for Spotlight categories and Best in Show.

The complete list of winners and information about the 2026 REGGIE Brand Catalyst Awards is available at www.reggieawards.org.

For more information about ANA Awards, visit ana.net/awards.