As part of its ongoing effort to become a more sustainable company, S&S Activewear, a leading technology-enabled distributor of apparel and accessories in North America, today announced enhancements to its customer experience, making it easier to discover and shop responsibly produced products.
The enhanced experience introduces new product filters that allow customers to search hundreds of products by certification and material attributes, making sustainability information more accessible throughout the purchasing process. These updates are designed to create a more intuitive and transparent shopping experience, helping customers quickly find products that meet their specific standards.
“We heard from customers a desire for transparency and easy access to information about mill certifications and product materials,” said S&S Activewear Chief Legal Officer Alaina Brooks, who helps oversee the company’s sustainability initiatives. “These enhancements reflect our focus on the customer experience by providing the tools, transparency, and clarity customers need to shop with confidence.”
As part of the improvements, S&S Activewear now offers a clearer, more structured framework that defines how responsible products are categorized, providing greater visibility into the standards behind each product and enabling more informed purchasing decisions. For example, customers can explore responsible manufacturing certifications, such as OEKO-TEX® STANDARD 100, bluesign®, and Fair Labor Association, to better understand how products are sourced and produced.
They can also search a range of recognized responsible materials, including organic cotton, recycled cotton, recycled polyester, Better Cotton Initiative (BCI) cotton, and U.S. cotton, giving customers greater insight into the materials behind the products.
These improvements are built directly into the S&S digital experience, enabling customers to move seamlessly from exploring responsible products to purchasing with greater confidence in their choices.
S&S Activewear continues to focus on sustainability initiatives across its operations, which include a renewable energy infrastructure that represents one of the largest privately operated solar networks in the industry. The company also plans to release its 2025 Sustainability Report in Q4 2026, outlining its approach, progress, and ongoing priorities.
About S&S Activewear: Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S Activewear is a leading technology-enabled distributor of apparel and accessories in the United States and Canada. S&S offers more than 80 brands, including basic garments to fashion-forward styles, with over 6 million square feet of warehouse space across North America. S&S services a broad range of customers through its nationwide network, including retail brands, e-commerce companies, garment decorators, promotional product distributors, entertainment merchandisers, lifestyle brands and web-based platforms for apparel customization.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260527967033/en/
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