ASD Market Week, the largest and longest-running B2B general merchandise trade show in the United States, today announced an expanded partnership with the Korea Federation of SMEs (KBIZ) and the Korean American Chamber of Commerce USA (KACCUSA) to debut the K-Goods Fair at its August 25-27, 2026 show in Las Vegas. The fair will connect more than 150 verified Korean manufacturers with U.S. buyers, highlighting Korea as the focus country of the August show.
The K-Goods Fair is a specialized B2B sourcing pavilion within SourceDirect at ASD Market Week, providing retailers, importers and distributors direct access to verified Korean manufacturers—including Joycos Ltd, Daesung Global Co., Ltd., Duoback Co., Ltd., Kim Hae Industrial Co., Glash Beauty, Dam.O Co., Ltd., and J.Estina—offering products across beauty, gift, home, and lifestyle categories.
The expanded partnership builds on strong buyer interest in Korean suppliers at the March 2026 show and reinforces ASD Market Week’s mission to connect wholesale buyers with high-demand products from the world’s fastest-growing sourcing markets.
“No other trade show in the U.S. offers this level of direct sourcing access to Korean manufacturers and that creates a meaningful competitive advantage for our buyers,” said Karalynn Sprouse, EVP at Emerald. “This partnership with KBIZ and KACCUSA represents a significant opportunity for ASD buyers to source some of the most in-demand products in the market today. Consumer demand for Korean products is expanding across multiple retail categories, and the K-Goods Fair gives buyers direct access to more than 150 verified Korean manufacturers in one place.”
Why Korea, Why Now
The market opportunity is clear. In 2025, South Korea ranked as the world’s second-largest cosmetics exporter1 with global exports reaching a record $11.43 billion. The U.S. was Korea’s largest export market at $2.2 billion in exports, up 15.1% year over year. Analysts at Euromonitor project the U.S. will become the world’s largest K-beauty market by mid-2026, fueled by the continued influence of K-pop and Korean entertainment. Demand has expanded well beyond beauty into gift, home, and lifestyle categories, creating significant opportunities for retailers and distributors that can source directly from Korean manufacturers.
What Buyers Can Expect
Korea’s presence will extend across the entire show floor, with programming and activations designed to streamline discovery and sourcing. Highlights include:
- 150+ Korean manufacturers and suppliers across K-beauty, skincare, gift, home, lifestyle, and more
- Direct sourcing access with no middlemen, offering competitive factory pricing and faster speed to market
- Live activations, including a K-beauty bar with product sampling and curated trend displays
- A direct sourcing alternative for retailers navigating supply chain diversification, with factory-direct pricing and faster speed to market than traditional import channels.
“Through the K-Goods Fair, KACCUSA is honored to help strengthen the commercial bridge between Korean manufacturers and U.S. buyers,” said Byung-Gu Hwang, President of KACCUSA. “Korean small and medium-sized businesses are bringing not only high-quality products, but also creativity, innovation, and strong manufacturing capabilities that are highly relevant to today’s retail market. By partnering with ASD Market Week, Emerald, and KBIZ, we hope to open new growth opportunities for Korean companies in the U.S. market while enabling buyers to directly access trusted Korean suppliers and innovative products that meet the demands of today’s consumers.”
Register Now
Buyers can register for ASD Market Week August 25-27, 2026, at www.asdonline.com. Access to SourceDirect and the K-Goods Fair are included with an ASD show badge.
About ASD Market Week: ASD Market Week is the largest and longest-running B2B general merchandise trade show in the United States, held twice annually in Las Vegas. The show attracts tens of thousands of wholesale buyers seeking high-margin products across hundreds of categories. SourceDirect at ASD is the show’s dedicated global sourcing destination, connecting retailers, importers, and distributors directly with international manufacturers.
About KBIZ — Korea Federation of SMEs: Established in 1962, the Korea Federation of SMEs (KBIZ) represents and supports millions of Korean small and medium-sized enterprises. KBIZ advances the global growth of Korean businesses through strategic international partnerships, trade initiatives, and export programs.
About KACCUSA — Korean American Chamber of Commerce USA: The Korean American Chamber of Commerce USA (KACCUSA) is a national network of Korean American business leaders and local chambers of commerce, serving as a trusted bridge for Korea–U.S. economic cooperation. Since 1980, KACCUSA has created opportunities for market expansion, business growth, and cross-border economic development in both countries through fostering trade, investment, partnerships, and public-private collaboration.
- Source: South Korean Ministry of Food and Drug Safety, 2025
View source version on businesswire.com: https://www.businesswire.com/news/home/20260706253176/en/
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