Yanmar Holdings Co., Ltd. (“Yanmar”) and AriensCo today announced a strategic partnership that unites two multigenerational family-owned businesses to accelerate the development of next-generation technologies and deliver even greater value for dealers, customers and partners of both companies. Through the combination, Yanmar, a Japan-based manufacturer of engines, agricultural machinery and energy systems, becomes the majority partner in AriensCo, a family-owned manufacturer of outdoor power equipment. The Ariens family will retain a significant stake in the business and lead operations and strategy for the company from its existing headquarters in Brillion, Wisconsin.
Both companies will continue operating as usual under their respective brands, from their current headquarters, with the same teams, and with their manufacturing and distribution networks intact. Ariens®, Gravely®, AS-Motor® and all associated brands will uphold their commitments to dealers, customers, employees and communities.
“Strong relationships have always been at the core of AriensCo’s strategy, and we are confident this new partnership with Yanmar is the right next step to position our company as an R&D leader while maintaining the same commitments to quality and longevity that have always distinguished our brands,” said Dan Ariens, Chairman & CEO, AriensCo. “As a family business with a history spanning more than 100 years, Yanmar shares our belief that family ownership is a competitive advantage. This partnership provides continuity by keeping family ownership at the heart of AriensCo. It allows both companies to look beyond short-term business performance to deliver long-term value to our dealers, customers, partners and communities around the world. We are stronger together.”
The partnership positions Yanmar and AriensCo to lead the development of next-generation industrial power equipment as automation, artificial intelligence, electrification and complex global supply chains transform the industry. Yanmar’s world-class engineering, production and diagnostic capabilities, alongside AriensCo’s established North American and European manufacturing and distribution networks, enable the partners to compete at scale while staying grounded in the quality, longevity and trust that have defined both companies for decades.
The partnership is also expected to create new opportunities for AriensCo’s nationwide dealer network. Over time, dealers may benefit from broader product and technology capabilities, enhanced service and diagnostic resources, and access to Yanmar’s global business network. AriensCo will continue to emphasize the personal, relationship-based service that has long defined its relationships with dealers and customers.
“AriensCo has built trusted brands and strong customer and dealer relationships over generations,” said Takehito Yamaoka, President and Representative Director of Yanmar Holdings Co., Ltd. “Together, we aim to create greater value for customers, dealers and the communities we serve. This partnership will also provide a strong foundation for the long-term growth of both companies. We look forward to building a lasting partnership founded on our shared values.”
AriensCo was advised in this transaction by Baird as financial advisor and Reinhart Boerner Van Deuren s.c. as legal counsel. Yanmar was advised in this transaction by JP Morgan as financial advisor and Arnold & Porter s.c. as legal counsel.
About AriensCo
AriensCo is a privately owned manufacturer of outdoor power equipment based in Brillion, Wisconsin. Established in 1933, the company is now under the fourth and fifth generation of leadership with Chairman and CEO Dan Ariens along with his sons, President Nicholas Ariens, and Chief Revenue Officer Stephen Ariens. AriensCo manufactures equipment under the Ariens®, Gravely® and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. The company launched Henry’s Parts & Equipment in 2023, a will-fit aftermarket parts business. AriensCo Hospitality began in 2020 with two luxury event venues, Stone Prairie and Round Lake Farms. It opened Ariens Nordic Center in December 2022. These venues are part of the mission to attract visitors and support the Brillion community. Find us at ariensco.com.
About Yanmar
With beginnings in Osaka, Japan, in 1912, Yanmar was the first ever to succeed in making a compact diesel engine of a practical size in 1933. A pioneer in diesel engine technology, Yanmar is a global innovator in a wide range of industrial equipment, from small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine, to machine tools and components—Yanmar’s global business operations span seven domains. Guided by its purpose, “A SUSTAINABLE FUTURE—New Value through Technology,” Yanmar provides advanced solutions to the challenges customers face on land, at sea and in the city, working toward realizing a sustainable future.
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